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How fast will prices of e-readers go down?

Date: June 30, 2009

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For updated pricing please look at the end of a post.

This is obvious that prices of e-readers will constantly go down. Just recently two new devices were launched: Cool-er from Interead and Elonex (in association with Borders UK). They are both competitively priced, $249 and $311 respectively. Although they are designed to be access points to their own e-bookstores, it’s no coincidence that Amazon has reduced overnight the price of the ugliest-ereader-ever – Kindle 1 – from $295 to $240. That was fast.

And this is the most exciting question: how much will prices of e-readers go down by the end of 2009? To make guessing simpler, I’ve collected in a beautiful widget a basket of 12 most popular e-readers available at Amazon. The total cost is not beautiful at all – on 30th of June it was $5205,71, what makes an average of $433,80.

The purpose of this post is not to give you a professional speech on the future of e-readers, but to make you excited about them (at least as much as I am). So no talking, just have fun and guess. Having a basket as a reference, please mark your vote. »»»